Quick Tip #1) All links are not quite equal when it comes to relevancy influence?
For example, links in navigation are not as influential as links in the middle of the content of your page; links at the bottom of a page don't count as much, and neither do links in a caption.
Quick Tip #2) You can gain a lot from "consistent" updates to your Web site.
When you add fresh, original content on a consistent basis you will improve the number of times Google's robots visit and crawl your site. Content freshness factors have a bigger effect and greater benefits than many people know. It's worth the effort.
(Top 10 Prepress Headaches coming up next, I promise.)