This spot for a German electronics manufacturer from advertising agency Scholz & Friends, gets the point across that Loewe Sound is very realistic and does it in a clever, intelligent and entertaining way that draws the viewer into the experience.
The ad starts out with a choir singing the “Chorus of the Hebrew Slaves” from Verdi’s Nabucco. You see a volume bar across the screen and soon realize someone is controlling this scene. As bass is increased, four fat men join the chorus. As the treble increases, the sopranos are almost standing on tiptoes. And when the balance is shifted to the left, the chorus shifts with it.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Oliver Handlos, Matthias Spaetgens
Art Director: Michael Schmidt
Copywriter: Caspar Heuss
Director: Alex Feil
Production: Element E
Aired: December 2008
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