Depending on whom you talk to, Image ALT (alternative) Text Attributes are anything from meaningless to vital for search engine optimization. The fact is, Image ALT tags are not currently a significant factor in search engine optimization. But they're not meaningless either:
- Search engine algorithms are constantly changing, and the fact that Image ALT text is not very important to SEO right now does not mean it won't be important tomorrow.
- Using Image ALT text may not help your SEO results, but using it improperly could hurt.
- Used correctly for its intended purpose — to describe an image for site visitors who surf with images turned off and for those who are using readers to read the contents of the page out loud — Image ALT text enhances the user experience.
Here is a video by Google engineer, Matt Cutts on how to use Image ALT text:
Good SEO and good Web site development aren't achieved by simply implementing the latest trick. SEO guru,
John Alexander of Search Engine Workshops believes in keeping basics in:
"Always remembering the “basics” is one of the best strategies to follow."He has a few tips for using Image ALT text:
- "Use your descriptive keyword rich text in text on the page — but use moderation."
- "Don't use text that is not relevant to the image."
- "Never keyword stuff."
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